A Senior-Only Growth Studio, Built for Southeast Asia
We started LaunchStrike because the growth agencies we’d hired shipped juniors and hid behind vanity dashboards. Five years and forty-plus launches later, we still keep the pods small, the seniority high, and the reporting brutally honest.
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Five years, one thesis: seniority scales, headcount doesn’t
LaunchStrike was founded in 2021 in a Raffles Place co-working space by three ex-in-house marketers: a paid-media lead from a regional e-commerce group, a CRO practitioner from a fintech scale-up, and a lifecycle architect from a subscription DTC. We’d all left because the agencies our companies hired kept routing our accounts through juniors, and the founders we talked to were living the same story.
The bet was simple: build a small squad where every seat is filled by someone with five to twelve years of hands-on performance experience, cap growth on purpose, and refuse accounts we can’t staff with seniors. We wrote it into the hiring policy on day one and it has held. Today, our full-time team of eighteen has an average of eight years of platform experience, and every retainer client has a strategist and a creative lead on the account from the first working day.
We moved from the co-working space into our own studio at OCBC Centre East on Chulia Street in 2024. The room is deliberately small: media buyers, designers, engineers and strategists sit at the same fifteen-metre table, so the loop between a spend signal and a new ad concept is measured in hours. Most of our growth still comes from founder referrals, which is exactly the growth channel we want to compound.
Six rules that shape every engagement
Not slogans on a slide — the actual filters we use when we decide who to work with, what to test next and when to walk away from a channel.
Ship, measure, iterate
Nothing waits for the perfect brief. We prefer a v1 running in the wild by Friday over a polished plan revealed in month two.
Server-side or it didn’t happen
Ad platform pixels lie in 2026. Every conversion we optimise against is captured server-side, deduplicated, and matched back to CRM before it touches a bid.
Creative is a media decision
We treat every hook, thumbnail and headline as an experiment. Creative production is planned in the media brief, not outsourced downstream.
Small pods, one owner
Every account has a single Growth Lead who signs the weekly scorecard. No handoffs, no shadow teams, no “let me check with the strategist”.
The dashboard is the report
We do not build separate slide decks that reinterpret the numbers. If the dashboard can’t answer the question, the instrumentation is what we fix.
Category exclusivity, always
We won’t take on a direct competitor in your Singapore or ASEAN category for the length of the engagement plus ninety days. Trust compounds; conflicts destroy it.
Pods, not vendors
Every engagement is staffed as a pod: a Growth Lead, a paid-media specialist, a CRO practitioner and a creative director, plus fractional access to our analytics engineer. The pod sits inside your Slack, joins your weekly commercial stand-up and works to a single north-star metric agreed in week one.
We deliberately cap engagements at nine per quarter. If our calendar is full we’ll say so and refer you to two vetted peers — we’d rather turn work away than dilute the pod. Because we don’t sub-contract, every new brief runs past a partner before it is accepted.
Every quarter we open two seats on our Growth Fellowship: a six-week embedded programme where a first-time in-house marketer at a Singapore startup shadows a live pod. It’s our small way of returning some of the seniority we hoarded.
