Selected Engagements

Growth Stories From the Pod

Every engagement runs under strict confidentiality, so the stories below are anonymised. The situations, tactics and results are exactly as they happened — pulled straight from the Looker dashboards our pods still run today.

Home Work

DTC skincare product photography in a bright studio setting
DTC skincare · Seed to Series A

A Singapore skincare brand cut blended CAC by 47% in ten weeks

A founder-led skincare label operating across Singapore, Malaysia and the Philippines was spending S$110k a month across Meta and TikTok but couldn’t explain why CAC had drifted 60% higher in a single quarter. We ran a two-week Launch Audit and found the issue was creative: eleven of the top thirteen spend concepts were more than five months old and identical in structure.

The pod moved in that fortnight. Over the following ten weeks we shipped sixty-two new creative concepts, restructured the Meta account into three creative-testing campaigns and rebuilt the product landing pages around the two top-performing hooks. By week ten blended CAC had dropped 47% and paid-social contribution margin turned positive for the first time in the year.

-47%Blended CAC
62New creatives shipped
3ASEAN markets covered
Fintech growth team reviewing pipeline dashboards on a laptop
B2B Fintech · Series A

A B2B fintech built a pipeline engine before its Series A raise

A licensed digital-payments provider approached us with a clean product but a marketing engine that was little more than warm outbound. The Series A window was four months away and the board wanted a defensible pipeline story. We deployed a Growth Pod with a Fractional CMO overlay and rebuilt the ICP, positioning and paid-search programme in the first month.

By month three, self-serve MQL cost had settled at S$118, pipeline coverage was 4.1x the quarterly target, and the CMO seat was chairing a functioning growth stand-up every Monday. The Series A closed at term, and the founding team retained our fractional CMO for a further six months while they hired a full-time head of marketing.

4.1xPipeline coverage
S$118MQL cost, blended
1Successful Series A
Aerial view of an aircraft wing over the ocean at sunset
Regional travel · Growth stage

A travel platform tripled its retention revenue in one quarter

A Singapore-headquartered travel booking platform was acquiring users well but losing more than 70% before the second booking. We ran a six-week Conversion Sprint focused entirely on the post-booking experience: onboarding, price alerts, itinerary suggestions and win-back journeys. The pod rebuilt seven lifecycle flows and A/B tested twenty-one variants of the mobile push cadence.

By the end of the quarter, revenue from users on their second-or-later booking had tripled, and the win-back journey alone was contributing S$210k a month at negligible incremental cost. The team retained us on a Growth Pod retainer to layer the acquisition engine on top of the new retention baseline.

3xRetention revenue
21Push cadence variants tested
S$210kMonthly win-back revenue
Diverse growth team collaborating in a bright Singapore studio
Enterprise SaaS · APAC expansion

An enterprise SaaS relaunched into ASEAN without wasting a quarter

A European enterprise SaaS company wanted to open an ASEAN region from Singapore without disrupting its existing EU pipeline. We opened with a Launch Audit, then ran a Growth Ops Build to stand up region-specific tracking, translated landing pages for three languages, and a paid-search structure that isolated ASEAN spend from the global account.

Six weeks in, the region was contributing 14% of new global pipeline at a comparable CAC to the mature EU market. Two months later the client hired its first in-region marketing lead and we transitioned to a lighter advisory retainer — exactly the offboarding path we’d planned from day one.

14%Of global new pipeline
3Language variants shipped
60 daysTo in-region hire

Could yours be the next story on this page?

Start a conversation